Raised in 2026
$7.2M
▲ 18% vs same period 2025
Companies and allies
19
▲ 3 new this year
Angels and foundations
7
2 in pipeline
Monthly members
418
▲ 22 in July
Churn rate
2.1%
▼ 0.4 pts vs June
One-time → monthly conversion
9.3%
29 of 312 · Mesa Abierta 2026
⚠️ Upcoming renewals 0
The CRM warns you on its own: alerts 60 and 30 days before each agreement ends, with a contact email already drafted. Today this depends on checking the spreadsheet case by case.
Monthly members over time
Source: Cuotelia, synced automatically. Today this number is built by hand in a spreadsheet.
Upcoming activities 5
Funds raised by segment Jan-Jul 2026
🏢 Companies and allies$3.4M · 47%
🕊 Angels and foundations$2.5M · 35%
💙 Monthly members$0.9M · 13%
⚡ One-time · Mesa Abierta$0.4M · 5%
Total $7.2M so far in 2026 · sample amounts for the demo.
🥕 What this work sustains
+180
organizations supported every week
+21,000
people reached every week
+3.4M
kg of food rescued
+8.6M
meals served to date
Sample figures for the demo.
Those who answered "not supporting" are archived with their history, to try again next year.
| Donor | Segment | Category | Stage | Contribution | Source | Agreement ends |
|---|
Members in journey
418
100% covered
Average open rate
61%
▲ emails with true stories
Cancellations avoided
14
saved with a retention email
One-time → monthly
29
▲ post Mesa Abierta campaign
Automatic journey
👋
Welcome
Day 0 · on joining
"Thanks for joining!" with a video of the warehouse at the Wholesale Market and what their gift achieves.
22 members this month
MPJLAC+19
🥕
Your gift in action
Day 7
Photo of the week's distribution: kilos rescued and the community kitchens they reached.
18 members at this step
RBSF+16
📖
A community kitchen's story
Day 30
A true story from one of the 180+ organizations that receive food every week.
25 members at this step
LGDT+23
📊
Quarterly report
Day 90
Quarterly impact summary + volunteering invitation.
74 members at this step
PAMR+72
🎂
Anniversary
Day 365
"One year together": a personal summary of everything they helped rescue.
279 members already received it
CNVB+277
🚨 Retention: at risk of cancelling
CM
Carla Merlanti
Card declined 2 months in a row · member since 2023
LC
Leandro Castrovil
Last 4 emails unopened · gives $590/month
FG
Florencia Gandolvi
Asked to pause for 3 months · back in October
⚡ Conversion: one-time → monthly
312 people gave once during Mesa Abierta 2026 (Aportuna). The CRM segments them and triggers the conversion campaign.
"Join us all year" campaign
Sent to 312 one-time donors · 3 emails + 1 WhatsApp
Mesa Abierta 2027 re-invitation
Audience: donors from past campaigns who did not give again
Audiences that are built by hand today (new leads, last campaign, former donors...) are generated automatically here.